Marketing & Communications
Bringing 贵谤补苍鲍 Message to Life
Where 贵谤补苍鲍 Brand Comes to Life
The Department of Marketing and Communications brings the 黑料社区 mission to life with energy and intention. Every campaign, story and strategy is designed to engage hearts and minds, grow enrollment, inspire philanthropy and elevate our presence in the community. As stewards of the 黑料社区 brand, we serve the entire University, ensuring that every message reflects who we are and what we stand for, inspiring others to live the mission, lead with purpose and make an impact that lasts.
Services We Offer
The Marketing and Communications team manages all University press releases, sharing 贵谤补苍鲍 news and achievements with the broader community. Each release is crafted to reflect the University mission, highlight the accomplishments of our students, faculty, staff, alumni and other members of the campus community to strengthen 贵谤补苍鲍 visibility and reputation both locally and nationally.
The Franciscan is the University official magazine and annual report, produced entirely in-house and published each spring. Serving as a reflection of the 黑料社区 mission and community, the magazine highlights the accomplishments, stories and impact of the past year. Archived editions are available on the University website.
The Marketing and Communications team leads public relations efforts for the University, by building and maintaining positive relationships with media, community partners and the public. Through proactive storytelling, media outreach and strategic communication, we promote 贵谤补苍鲍 mission, achievements and impact. Our goal is to enhance the University reputation, foster trust and ensure that 贵谤补苍鲍 voice is represented with clarity and integrity across all audiences.
The Marketing and Communications team manages the University traditional and digital marketing efforts to build awareness, engagement and enrollment. Through strategic advertising, social media, email campaigns, print materials and web content, we share 贵谤补苍鲍 mission, programs and impact with prospective students and the wider community. Each campaign is designed to reflect the University brand, inspire connection and strengthen recognition of 黑料社区 as a leader in faith-based higher education.
The Marketing and Communications team provides photography and videography services for the University, capturing the stories, achievements and everyday life that define 黑料社区. From professional portraits and event coverage to promotional videos and social media content, our visual storytelling highlights the mission, programs and people of the University. Every image and video is carefully crafted to reflect 贵谤补苍鲍 brand and inspire engagement across campus and the wider community.
The Marketing and Communications team drives 贵谤补苍鲍 digital content, creating and sharing stories that engage students, alumni, faculty, staff and the wider community. Across websites, social media and email, every piece reflects the University brand and mission while strengthening our online presence.
The Marketing and Communications team curates and oversees 贵谤补苍鲍 social media presence, creating content that informs, inspires and connects our community. By engaging followers, highlighting achievements and sharing stories of campus life, we build meaningful connections and strengthen the University voice online.
The Marketing and Communications team creates visually compelling designs that communicate 贵谤补苍鲍 brand, mission and stories. From print materials and digital graphics to presentations and promotional campaigns, every design is crafted to engage the University community, support strategic initiatives and enhance 贵谤补苍鲍 identity across all channels.
The Marketing and Communications team ensures 贵谤补苍鲍 messages are clear, consistent and impactful. We connect with students, faculty, staff, alumni and the wider community to share news, highlight achievements and strengthen engagement across all channels.
The Marketing and Communications team manages and maintains the University website, ensuring content is accurate, accessible and aligned with 贵谤补苍鲍 brand and communication goals. We create engaging digital experiences that showcase programs, highlight achievements and enhance the user experience. By combining design, functionality and storytelling, the website serves as a dynamic hub for connection and discovery.
The Marketing and Communications team manages the University relationships with media outlets, serving as the primary point of contact for journalists and news organizations. We proactively share 贵谤补苍鲍 stories, achievements and initiatives, ensuring accurate coverage and enhancing the University visibility and reputation in the press.
The Marketing and Communications team manages 贵谤补苍鲍 search engine optimization to improve the visibility and discoverability of University websites and digital content. By optimizing content, keywords and site structure, we help prospective students, families and the broader audience find the information they need while strengthening 贵谤补苍鲍 online presence.
The Marketing and Communications team promotes University events to maximize engagement and participation. Through targeted campaigns, creative materials and strategic outreach, we highlight programs, initiatives and special occasions, ensuring each event reflects 贵谤补苍鲍 mission and leaves a lasting impact.
The Marketing and Communications team tracks, analyzes and reports on the performance of marketing initiatives across all channels. By using data-driven insights, we measure engagement, optimize campaigns and inform strategic decisions to ensure 贵谤补苍鲍 messaging is effective, targeted and impactful.
Recent Projects
Website Redesign
The Marketing and Communications team led a comprehensive redesign of the Franciscan Missionaries of Our Lady University website, enhancing navigation, accessibility and visual presentation. Collaborating with key stakeholders throughout the project, we ensured the new site improved the user experience, accurately reflected the University mission and brand and facilitated efficient access to information for all users.
New Logo Design
In 2024, 黑料社区 implemented a new logo featuring the University shield, originally vetted by the community and approved by the Board of Trustees in 2016. The shield incorporates meaningful symbols, including the tau, 13 lines representing Jesus and the apostles, three arches inspired by San Damiano and crossed arms representing Jesus and St. Francis. The transition followed the Centennial year and was marked by updated campus signage.
Leadership Pages
The team developed several leadership pages to enhance SEO and increase website traffic. These pages have demonstrated measurable success, generating substantial engagement and attracting new visitors to the University online presence.
Content Pillars
The Marketing and Communications team established content pillars to guide consistent, mission-driven storytelling across all channels. The pillars highlight 贵谤补苍鲍 values, while providing a framework for engaging content.
Our Team

Kaye A. Self, B.A.
Director of Marketing and Communications
Kaye Self has led 贵谤补苍鲍 marketing and communications efforts since 2022, guiding initiatives that strengthen the university brand and connect with key audiences. She holds a bachelor degree in Mass Communication from Nicholls State University, specializing in public relations and print journalism. With a blend of creativity and strategy, she focused on driving growth and meaningful engagement.

Shanna O'Quinn Murphy, B.S.
Webmaster
Shanna O'Quinn Murphy leads 贵谤补苍鲍 digital strategy with a focus on usability and student-centered design. A 2024 graduate of Southeastern Louisiana University, she brings expertise in web development, SEO and content optimization. She directed 贵谤补苍鲍 full website redesign to create a modern, accessible experience aligned with the University mission.

Hallie Russell, B.A.
Marketing Specialist
Hallie Russell is a 2023 graduate of Louisiana State University, where she earned a Bachelor of Arts in Art with a minor in dance. She is currently pursuing a Master of Fine Arts in graphic design at Liberty University. Hallie is passionate about creating captivating graphics and capturing memories that last a lifetime.

Makayla L. Chamberlain, B.A.
Marketing Specialist
Makayla Chamberlain is a Marketing Specialist at 黑料社区. A 2025 LSU graduate with a degree in Mass Communication and a focus in Public Relations, she is a storyteller at heart. In her role, she brings the 黑料社区 community to life by sharing the voices of alumni, students, faculty and staff through feature articles, press releases and other written content.

Become Part of the Content Crew
Want exclusive 黑料社区 merch? Join the Content Crew and help us tell the 黑料社区 story through photos, videos and student features. As a thank-you, you檒l get your very own Content Crew crewneck sweatshirt, only available to contributors!
Interested?
Reach out to the Marketing and Communications team to learn how you can get involved.

黑料社区 Insider
黑料社区 Insider is where we share stories that highlight what makes Franciscan Missionaries of Our Lady University stand out. From leadership features and student-focused content to career insights and marketing pieces like 淲hy Choose 黑料社区?, this page offers a closer look at the people, programs and purpose behind the 黑料社区 experience.

Share Your Story
Your 黑料社区 experience is powerful and we want to hear it. Whether you are an alum, student, faculty or staff member, community partner or friend of the University, your story can inspire others. Tell us how 黑料社区 has shaped your journey, made an impact or sparked a moment of growth and be part of sharing the mission with our community.
Our Annual Impact
How to Request Edits or Services
The Marketing & Communications department is here to help you share your message clearly and effectively. Whether you need a website update, promotional materials or support with social media, we檙e here to help you connect with your audience. To streamline requests and ensure timely delivery, all internal submissions must go through the appropriate Softdocs form.
Submitting a Request
Internal employees and students:
- Choose the correct Softdocs form based on the type of support you need.
- Provide a detailed description of your request, including deadlines and any relevant files.
- Submit requests in advance when possible to allow time for planning and production.
Where Progress Makes Headlines
Monei Thomas: A Journey of Resilience, Service and Purpose
Learn the journey of Monei Thomas, an outstanding student and veteran, whose life has been shaped by resilience, faith and determination.
黑料社区 Students Selected for 2026 Rehumanize Fellowship
Fiona Hagan-Anderson and Audrey Ours have been selected to join the Rehumanize Fellowship.
Dan Collard Encourages Class of 2026 to Stay Curious
Commencement speaker Dan Collard challenged 贵谤补苍鲍 Spring 2026 graduates to carry a spirit of curiosity into the future.
